Close-up of ice crystals and air bubbles in cold water, dark cinematic still

ABOUT · ICEO RECOVERY

Recovery is not a luxury. It's the foundation.

We make professional recovery accessible, for home users, athletes and professional locations. Recovering well shouldn't be a luxury reserved for elite athletes only.

1,000+ satisfied customers
Network own stock + fixed pro partners
Custom state-of-the-art recovery, tailored to you

The belief

We believe recovery is a discipline.

Recovery is not an afterthought or a reward. It's the foundation on which performance, health and energy are built. We treat recovery as a discipline: proven methods, applied daily, without hassle.

Two ICEO founders look at a Holl's sauna brochure next to a sauna and ice bath

The mission

Making professional recovery accessible.

We make state-of-the-art recovery available for home users, athletes and professional locations, with honest advice and products you'll want to use every day.

01

Effective

Based on proven methods. No hype, no trends.

02

Accessible

Plug & play. No installer needed. No hassle.

03

Consistent

Recovery only works if you keep it up. We make that easy.

04

Premium

No compromise on materials, design or performance.

Who it's for

Two ways we help.

For home & sport

Home users & athletes

Cold therapy, heat and practical maintenance. Ice baths, coolers and saunas, with honest advice about what fits your routine.

For professionals

Professional locations

Sports clubs, physiotherapy practices, personal trainers, wellness locations and businesses. We help with product choice, layout, branding and custom solutions.

The ecosystem

More than a product. A complete recovery system.

Own stock in the Netherlands, a network of fixed partners and state-of-the-art custom solutions on location. From a single modality to a complete recovery space.

Cold therapy Beschikbaar

Ice baths

Cold training that works, from plug & play home models to pro units. Own stock in the Netherlands.

Heat therapy Beschikbaar

Saunas

Infrared and traditional. Sleek design, premium materials, ready for daily use.

Contrast therapy Beschikbaar

Hot & cold

Cold and heat combined in one routine, the fastest route to consistent recovery.

Red light therapy Beschikbaar

Red light

Red and infrared light for recovery, skin and energy. Panels for home and on location.

Compression therapy Beschikbaar

Compression boots

Pneumatic compression for legs and muscles. Recover faster after exertion.

Percussion therapy Beschikbaar

Massage & percussion

Targeted muscle treatment and mobility, the finishing piece of a complete recovery arsenal.

Brands we carry

A growing network, continuously expanded.

Holl's
Jarvi
Poolstar
HansKraft
Avantopool
+ meer

Recovery partner

A complete recovery solution, tailored to you.

For sports clubs, practices, wellness locations and businesses, we go further than individual products. We help with product choice, layout, routing, branding and custom solutions, and deliver it turnkey.

Sportclubs Fysiopraktijken Personal trainers Wellnesslocaties Bedrijven
Two ICEO founders work together behind a laptop in the office

How we work together

01

Intake

We map out your space, target audience and ambition.

02

Advice & custom solutions

A tailored proposal: products, routing and look.

03

Delivery & installation

We deliver, place and set up, turnkey.

04

Aftercare

Maintenance, service and advice, even after delivery.

The people

Made by people who do it themselves.

ICEO was built by entrepreneurs and athletes who apply recovery themselves every day. Not a distant webshop, but people with product knowledge who think along with you.

Portrait of Jeroen, co-founder of ICEO

Jeroen

B2B relaties

Software product owner, entrepreneur and master's in Sustainable Strategies. Has trained almost daily since he was sixteen, and learned that recovery was underestimated for years.

Portrait of Karst, co-founder of ICEO

Karst

Co-founder

Started as an entrepreneur already during his studies in Industrial Engineering and Management and never stopped. Driven by longevity, cold therapy and peak performance.

Portrait of Ricardo, co-founder of ICEO

Ricardo

Co-founder

Trains daily: gym, padel, running and cycling. Knows firsthand how important consistent recovery is to keep up that pace.

Portrait of Simon, co-founder of ICEO

Simon

Co-founder

Very active in sport, from sauna and Hyrox to all kinds of other activities. He brings that hands-on experience to everything ICEO offers.

Jesper

Product expert

Voetbalde jarenlang op hoog niveau. Na een knieblessure ontdekte hij hoe belangrijk goed herstel is. Sindsdien ligt zijn focus op recovery, blessurepreventie en duurzaam blijven presteren.

Team

BasDuncanSanderThijsLars
Visit by appointment

See ICEO products in Leeuwarden.

Want to see an ice bath, sauna or cooler in person? That's possible by appointment. Call or email beforehand, so the right product is ready and someone can help you.

Telefoon 085 303 0831
E-mail info@iceo.nl
Openingstijden By appointment only · Mon–Fri
ICEO warehouse in Leeuwarden with ice baths and saunas on pallets, ready for delivery
FAQ

Frequently asked questions

Do you have products in stock?

Yes. We keep our own stock in the Netherlands, so many ice baths, saunas and accessories are quickly available. For professional projects, we agree on the delivery time in advance.

Is installation required?

Most home models are plug & play: unpack, fill, use. For professional locations, we take care of installation and custom setup.

Can I see the products first?

Yes, by appointment in Leeuwarden. Call or email beforehand, and we'll make sure the right product is ready and someone can help you.

Do you offer custom solutions for businesses?

Yes. For sports clubs, practices and wellness locations we build complete recovery spaces, from product choice and routing to branding and aftercare.

Which brands do you carry?

We work with a growing network of leading brands and complement it with our own items and state-of-the-art custom solutions.

Not sure what suits you?

Get advice. We think along with you based on your goal, space and budget, honestly, even if that means a smaller product.

This is your head start

Ready to take recovery seriously?

Start recovering better today, at home or on location. We think along with you.